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Browns Conscious launch sees deep dive into sustainable fashion

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Luxury retailer Browns launched its Conscious category on Wednesday with the Farfetch-owned store and webstore unveiling four exclusive capsules and the first in a series of documentaries.

The Browns Conscious collection from Duran Lantink

Its Conscious Edit is a continuously-growing offering of brands and products “that have been created with the future of our planet in mind,” the company said, adding: “We’re championing designers that are forward thinking and investing in brands that fit with our conscious values and encouraging others to do the same.”

This month’s exclusive capsules from “sustainable pioneers” include Bode, By Walid and Ahluwalia Studio adding to an extensive list of products that are now labelled on-site with the ‘conscious’ tag. Products qualify for the tag after being rated favourably by ethical fashion products ratings website Good On You, or through being made with materials or certifications “widely recognised as aligning with our conscious values,” Browns said.

As mentioned, the firm is unveiling the first in a series of documentaries that “spotlight some of the most progressive voices in the fashion conversation” with episode one built around Dutch designer and LVMH nominee Duran Lantink.”

In collaboration with the retailer’s buying team, Duran visited the Browns warehouse to curate a selection of previous season styles that he reworked into a completely new collection of 45 pieces spanning men’s and womenswear and made exclusively for the store. 

The collection will launch online on October 10, alongside an installation at Browns East. 

Episode two, set to launch in 2020, will feature NYC next-generation talent Collina Strada, while the third in the series will explore Browns’ collaboration with The Bear Scouts, an organisation that links up the different parts of the supply chain to ensure that products are produced in a sustainable and ethical way. 

Next year, the company will unveil further Conscious initiatives while also marking its 50th anniversary in the year it moves from its long-term home on South Molton Street into its new Brook Street flagship.

Ida Petersson, Buying Director of Menswear and Womenswear said: “We know we have a long way to go. However, over the past two years, we have been actively looking at ways to do better and offer our customers the choice to shop more consciously and this is happening across the business. As a buying team, we have been seeking new designers to showcase as well as actively working with the current roster of Browns brands to be much more transparent. 

“Together with the guidance of the Farfetch in-house sustainability team and their partnership with external agency Good on You, we are taking tangible steps to offer brands guidance so they too can become more conscious in their approach to fashion. In addition to this, our pioneering approach has seen us explore unique retail propositions by partnering with innovative marketplaces such as Stadium Goods and our ongoing collaboration with rental business Armarium to look at the lifecycle of a garment and allow our customers the opportunity to combine fashion history with a sustainable future.”



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The Best-Smelling Air Fresheners for Your Home

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Courtesy/Katie Buckleitner

Last week, my boyfriend looked up at me, smiled, and with love in his eyes said the following words: “Your room smells like French fries.” Naturally, I went through the five stages of grief upon hearing his evaluation. There was a gasp, a disbelieving eye-roll, and even an attempt to bar him from entering the French Fry Den™. But eventually I arrived at acceptance and decided it was time to invest in something to improve the scent.

But rather than reach for an essential oil diffuser or my usual fall-scented candle (or my classic pumpkin-scented candle…or my luxury candle…or that one candle that smells super expensive but was actually super affordable—listen, I really love candles), I decided to try an air freshener. I haven’t always been into air fresheners, because I associate them with the artificial smell my 6th grade teacher would spray to cover the odor of our class snake. But a quick Google search revealed that there are actually a ton of air fresheners out there that 1) smell good, 2) look cool, and 3) don’t put your home at risk of burning down.

Basically, air fresheners have come a long way since my elementary school days. There are room sprays, car fresheners that make things smell nice and tell you a joke, scents created specifically for the bathroom, automatic dispensers that take care of the refreshing for you, and truly handy plug-ins. You can even buy a room spray that doubles as a makeup remover, people! So in case you too have a room that smells like day-old takeout, I’ve rounded up some of the best-smelling air fresheners available. Your significant other/roommate/dog will thank you.

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1

best for your bedroom

Lunar Room Spray

Urban Outfitters
Urban Outfitters

$10.00

If you’re astrology-obsessed, look no further. This lunar spray brings the power of the solar system to your bedroom, so you’ll be totally prepared for the next full moon. It’s made with celestial eucalyptus, moon lavender, and stellar rose for a scent that’s outta this world. (Sorry, had to.) 

2

best for your car

New Carb Smell Air Freshener

Say hey to the best thing since sliced bread. This punny freshener will fill your ride with the aroma of delicious orange pound cake, which I’m guessing is preferable to the smell of your younger brother’s gym bag.

3

best floral scent

Volcano Room Spray

Capri Blue
Anthropologie

$24.00

Not only does this spray come in adorable packaging, it also smells of tropical fruits, sugared oranges, lemon, limes, and mountain greens. How enticing is that?! For those long winter months when flowers sightings are few and far between, it’s a must-have.

4

best for your bathroom

Before-You-Go Lavender Vanilla Toilet Spray

Your roommate’s new boyfriend is hanging out in the other room? Worry not, my friend. Poo-porri eliminates any bathroom smells before they happen, so you can do your business in peace, and enjoy a nice lavender scent while you go.

5

best plug-in

Diffuser Starter Kit

Pura
Anthropologie

$59.00

In case this decade wasn’t wild enough, now you can control your diffuser FROM YOUR PHONE. This yuzu citron and lavender air freshener plugs into the wall, and then you can decide when it emits a scent using an easy-to-navigate app. Customize the frequency, scent, and intensity of the aroma all from the comfort of your bed. Once you’ve committed to the starter kit, stock up on a variety of scent refills so you can switch it up whenever you want. The air freshener of the future, y’all.

6

best overall packaging

Essential Oil Room Spray

Norden
Urban Outfitters

$35.00

If you’re looking to invest in an air freshener that will quickly signal to your friends and enemies that you have excellent ~taste~, then get yourself a bottle of Norden’s chic lil spray. You can use it in your bedroom, or put it on your desk at work to add a little something-something.

7

best wax freshener

Plug-In Wax Warmer

Wax fresheners are all the rage right now because they’re all-natural; this one’s made from biodegradable vegetable-based soy wax paste. You basically pop the wax into a silicone melting dish and—poof—your room smells great. 

8

best luxury on a budget

Champagne Air Freshener

LindsayLucasCandles
Etsy

$24.28

If you can’t be sipping bubbly all the time, why not have the next best thing? Every time you give this bottle a spritz, you’ll be transported to the beaches of St. Tropez…or at the very least, you’ll be reminded of the night you and your girls decided to splurge on lotsa bottles of champagne. 

9

best 2-in-1 option

Moroccan Rose Water

Kahina Giving Beauty
Net-a-Porter

$38.00

Is it a rose water makeup remover, or a floral room spray? Maybe! It’s! Both! Okay, fine, technically the liquid is a makeup remover that happens to also function as a room spray. Now you might actually remember to take your makeup off every night? Sweet. 

10

best for caffeine addicts

Starbucks To Go

LilsAromaCreations
Ettsy

$9.45

Sure, you probably have at least 6 empty coffee cups in your car at the moment, but they don’t capture the aroma of sweet, sweet Starbucks like this freshener does. Did I mention that it comes in pumpkin caramel and French vanilla latte scents?! Truly what could be better. 

11

best reusable bottle

Barr-Co. Room Spray Original Scent

Barr-Co.
Anthropologie

$24.00

You don’t have to sacrifice eco-friendliness in your quest for a nice-smelling room. This spray is made with milk, oatmeal, vanilla, and vetiver, and it comes in a reusable glass bottle. Eco-chic FTW.

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Fashion Walking Style in China | Cute Beautiful Girls In Tik Tok China | beautiful sexy Asia girl P8

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Hello everyone!
The video we talked about “Fashion Walking Style in China | Cute And Beautiful Girls In Tik Tok China | beautiful sexy Asia girl” you will definitely enjoy our video content: chinese fashion style, street fashion, chinese fashion, tik tok idols, tik tok girl idol, tik tok chinese girl idol, Chinese Girls, beautiful chinese girls, Beautiful and Cute Girl Dance Video in Tik Tok China, beautiful tick tock china.
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Модные показы Belarus Fashion Week и интерьеров прошли в доме «Микеланджело»

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Стильно и современно. В Минске снова определяют, что будет модно носить в следующем сезоне. Но Беларусь Фэшн Вик сменил площадку в пользу современных трендов. Это теперь не выставочные залы, а интерьеры будущего торгового центра в доме «Микеланджело». Он выходит прямо на Национальную библиотеку страны. 40 дизайнеров представляют свои работы, проводят уроки и показы коллекций. На модном показе побывали корреспонденты программы “Субботний выпуск”.
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