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I am a mermaid • Alice Rosati



“The mermaid surpasses the identity of a fantastic marine creature, because it is mainly disappearance that she is seeking at any price”

Léa Chauvel-Lévy

C’è tempo fino al 17 febbraio per recarsi alla Galerie Charredeau di Parigi e prender visione delle fotografie di Alice Rosati, fotografa e filmmaker, artista poliedrica italiana di base nella capitale francese.

Le immagini in mostra fanno parte della serie “I am a mermaid”, progetto che è stato raccolto nel libro omonimo recentemente pubblicato da Kahl Editions.

Il titolo è assertivo, sembra quasi un’affermazione di identità, eppure nulla è certo, non ci sono punti fermi a cui aggrapparsi nella lettura delle fotografie di Alice Rosati.

La protagonista è una figura misteriosa: il volto non è riconoscibile, il corpo è avvolto da un involucro in lamée dorato con coda da sirena.

Che si tratti di una versione contemporanea dell’affascinante creatura mitologica?

Siamo forse di fronte ad una seducente incantatrice, capace di muoversi con disinvoltura all’interno di non-luoghi, spesso sfarzosi, che potrebbero essere situati in qualsiasi parte del mondo?

Ancora una volta non c’è dato saperlo con certezza. Quello che possiamo fare, in quanto spettatori, è supporre, provare a immaginare, completare con le nostre interpretazioni una narrazione che si sviluppa per frammenti.

Questa impossibilità di definizione si acuisce quando scopriamo che le fotografie non sono state scattate da Alice ma ad anonimi estranei presenti sulla scena oppure in modalità di autoscatto. L’artista è colei che si cela dietro la maschera. É la sirena che stiamo fissando, è la performer che interagisce con lo spazio e con le persone, è la mente che progetta ogni fotografia, scegliendo accuratamente luoghi, pose, atmosfere.

Ecco cosa stiamo guardando, le tracce di una performance di cinque anni che vedono una sirena assumere forme sempre diverse per mettere in scena, talvolta con ironia, l’assurdità della realtà, la surrealtà delle molteplici esistenze che siamo chiamati a vivere, il senso di smarrimento che proviamo quando non riusciamo a trovare il nostro posto nel mondo.

Alice Rosati sperimenta con se stessa, col proprio corpo e noi con lei.

La sirena contemporanea siamo noi?

Il libro edito da Kahl Editions


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Face Rollers: What They Do and How to Use Them – THE YESSTYLIST – Asian Fashion Blog



Estimated Reading Time: 3 minutes

Face rollers, also known as jade rollers, aren’t new to the beauty sphere. In fact, they’ve been around since the 17th century in China. If you’re a beauty enthusiast who stays on top of makeup and skin care trends, then you’ve probably spotted this beauty tool on social media. Face rollers have become one of the trendiest and most Insta-worthy beauty tools to add to your skin care collection.

Facial rollers definitely look pretty on your vanity and Instagram feed. But you may be wondering, What exactly do face rollers do?” and “How do you use a face roller?” Before you add a face roller to your shopping cart and start rolling it across your face, here’s everything you need to know about them.

What are Face Rollers?

A face roller is a beauty tool consisting of two rollers, a large one and a small one on each end of the handle. The most common type of face rollers are jade rollers made of jade stone, but you can also find other types including rose quartz rollers, clear quartz rollers, amethyst rollers and even blue sodalite rollers. 

Benefits of Face Rollers 

Aside from the relaxed feeling you get when you massage a facial roller across your face, face rollers also offer various skin care benefits. 

Using a face roller is known to increase blood flow to the skin, which helps your skin care products penetrate deeper into the skin. It’s best to use a face roller after applying your serum or face oil, so the roller can enhance the penetration of the skin care products’ active ingredients into your skin. By regularly massaging your skin with a face roller, your complexion will start to look firmer, brighter and healthier-looking. 

Face rollers also improve your lymphatic system, so if you suffer from occasional breakouts, it’s time to get one! They help promote lymphatic drainage by getting rid of toxins. It’s important to note that although face rollers help reduce signs of inflammation, they haven’t been proven to get rid of acne. If acne is one of your major skin concerns, it’s still best to stick to a skin care routine for acne-prone skin. 

If you have puffy eyes, you can count on jade rollers to help reduce puffiness and improve the appearance of pesky eye bags. A tip: quickly pop your face roller in the fridge before using it in the morning. The cooling sensation from the jade stone helps drain any excess fluid and calms down signs of swelling and puffiness. 

Lastly, face rollers may not banish your fine lines and wrinkles in the long run, but they do help plump up the skin and improve the appearance of fine lines. To maximize its anti-aging benefits, massage your skin with a face roller after applying an anti-aging face oil. 

How to Use a Face Roller

Image: Sdara Skincare

Face rollers can be used in either your morning or night skin care regimen. If you’ve tried using one and don’t seem to be seeing results, perhaps you’re using it wrong. Reap all the benefits of a face roller by using it correctly. Here’s how to do it:

Step 1: Apply your serum, face oil or face cream before reaching for your face roller.

Step 2: Start by massaging the larger roller across your jawline. Repeat this a few times on both sides. Try to avoid rolling the face roller in up-and-down motions. You want to be lifting your face so keep rolling in an upwards motion only.

Step 3: Next, place the face roller just underneath your cheekbones. Start massaging from your inner cheeks and make your way towards the ears. Always use gentle strokes, and don’t apply too much pressure or you may risk hurting your skin. 

Step 4: Swap to the smaller roller and gently massage your under-eye areas. Your eye areas are even more delicate than the rest of your face, so use lighter pressure when using the face roller to depuff your eyes. 

Step 5: Switch back to the larger roller and begin massaging your forehead. Apply the face roller in an upwards motion, starting just above your eyebrows until you reach your hairline. 

Step 6: If you’ve had a long day, you can roll your stress away! To relieve tension or a headache, a face roller is the perfect self-care tool. Gently roll the face roller across your forehead and towards your temples. This repeated motion instantly relaxes and soothes your muscles.

Step 7: To make the most out of your face roller, bring it down to your neck after you’ve finished massaging your face. Our lymph nodes are located in the front, back and sides of the neck, so using a face roller on these areas increases circulation and helps flush out any waste or toxins in your body. 

Who’s ready to start (face) rolling?

Now that you understand the benefits of a face roller and how to use one, it’s time to give it a go!

Here are some face rollers available on YesStyle that you can try:

Other types of rollers:


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Factory PR Is Seeking Winter / Spring ’20 Fashion VIP Interns In Los Angeles



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ABOUT FACTORY PR Factory PR is a preeminent communications agency that sits at the nexus of style and technology innovation. Known for our expertise in launching and repositioning brands, Factory PR architects multi-faceted strategies incorporating public relations, brand development, influencer marketing, celebrity activations, content creation and full scope integrated digital capabilities. With offices in New York, Los Angeles and San Francisco, Factory PR has a eighteen-year relationship with the fashion consumer and technology media.

SEEKING Factory PR seeks Fashion VIP Intern for the Winter/Spring 2019 term (Jan through May). The candidate should be tapped in culturally and have a genuine passion for the public relations and celebrity fields. We’re looking for dedicated, motivated and passionate individuals who can multitask and work in a fast-paced environment.

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Rue21 CEO steps down – News : nominations (#1190144)



Warrendale, Pennsylvania-based fast fashion retailer R21 Holdings, Inc. (Rue21) announced on Monday that Michael Appel will no longer be serving as the company’s CEO and chairman, roles in which he will be succeeded by John Fleming and Scott D. Vogel.

Appel has returned to his consulting practice – Instagram: @rue21

According to a press release from the company, Appel “has returned to his consulting practice.” The executive first served as the Rue21’s interim CEO from October 2017 to June 2018, when Laurie Van Brunt took over. However, following her departure a matter of months later, Appel was asked to reclaim his former position on a permanent basis.
The executive, who holds a BA from Brandeis University and an MBA from Harvard Business School, has served as chairman of Rue21’s board uninterrupted since October 2017, leading the company through its transition period following its exit from bankruptcy earlier in the same year.

Fleming, who also joined Rue21’s board following the company’s reorganization at the end of 2017, has now been named interim CEO.
An early pioneer in e-commerce, Fleming’s previous experience includes periods as CEO of and of global e-commerce at Uniqlo. During his time at Walmart, he also served as EVP and chief marketing officer, and EVP and chief merchandising officer.

Prior to this he was SVP of merchandising at Dayton Hudson. Fleming holds a BA from Colorado College and currently serves on the boards of Bed Bath & Beyond, Visual Comfort & Company and Untuckit.
“Contrary to the view that the apocalypse of retail is imminent, this is an exciting time to build relationships and serve customers,” he commented in Rue21’s press release. “Given the momentum we have at Rue21, I’m excited by the opportunity to accelerate our business by modernizing our model and delivering value to our customers by building a seamless and personalized experience.”
Vogel will take over from Appel as chairman of Rue21’s board of directors, bringing wide-ranging experience as a corporate director, advisor and investor to his new role.
News of Appel’s departure is the latest change in senior management at Rue21, which also welcomed Catherine “Cat” Morisano as chief merchandising officer and Mary Blodgett as SVP of stores at the end of last year.

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